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Email newsletters are a great modern marketing concept, which for a reasonable budget; you can
communicate with prospects and customers frequently and easily, ultimately driving more sales. You probably subscribe to several email newsletters
yourself, so you have a sense of what works and what doesn’t.
Benefits of Marketing via Email Newsletters:
- Drive traffic to your Web site
- Keep your name in front of your
customers (they forget you quickly if you don’t stay visible!)
- Build your prospect/customer database
- Small fraction of the cost of direct mail
- Opportunity to add value to your
customer experience, educate your target audience, answer their questions, and to let them know what’s new at your company
- Newsletter can be aimed at your
customers, your partners, your employees, or all of the above
Tips for Creating a Newsletter that Really Works:
- Content must be useful to readers –
don’t just talk about your company or product – add true value!
- Give it a distinct personality
- Send out at regular intervals, so
people can count on it
- Keep words, articles and issues brief
- Have regular features in your
issues to establish familiarity
- Make it really easy to sign-up or purchase
- Subject line should be catchy but
NOT sound like a spammer (avoid words like "free" or "hot deals")
- If you use HTML email, go easy on
graphics – you don’t want the email to take too long to download
- Maximize impact by distributing at
the time/day and days/week that have been shown to get the best results
- Only send your newsletter to those
who have opted-in, or who receive emails from you already
- Have a clearly marked unsubscribe option
- Provide links to your Web site
"for more information" (but don’t take them to your homepage; take them to the page that relates directly to that link.)
- Do a quality review just before you hit "send"!
Expected Results:
- 30-40% open rate
- 4-7% of recipients click through to
your web site on at least one of the links in each issue
- Opt-out rates should not exceed
0.5% (otherwise you’re doing something wrong)
- 80-90% of responses will be
returned within 48 hours
Consider this No doubt you will have seen
many colourful e-mails in your mailbox lately, mingled amongst the regular bland text based mails. Scothosts are able to prepare HTML based colourful
E-Zine templates for all your businesses outgoing e-mails.
Contact our sales team on 0870 9220146 to discuss your requirements.
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