Scothosts Services

Search Engine Optimisation

Quotes below by Alan K'necht (Digital Web Magazine):

"We all know the importance of having a Web site rank well in search engine results for searches on specific keywords/phrases. If your Web site doesn't have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on your listing, and actually visiting your site, drop dramatically. If you're not in the top 20 you have almost no chance that someone will scan through the SERP that far to find your page."

"Optimizing your site and content for a search engine, for a better ranking in SERPs, is known as Search Engine Optimization (SEO), yet many Web developers/designers either don't take time to code a site properly or don't know how to do proper SEO. The basics of code optimization are just sound HTML coding practices; when followed, they go a long way toward SEO."

Scothosts offer search engine optimization services to clients across the business spectrum. Initially many of our SEO clients were those we developed websites for, but as our reputation has grown, many web designers and marketing agencies now use us as their preferred Internet Marketing consultant. Our client base for SEO work is fairly comprehensive with clients throughout the UK in Scotland, England, Ireland and Wales .

What is search engine optimization?

The term SEO or Search Engine Optimisation is used to highlight the promotional techniques and practices in preparing a web site. SEO if used correctly should increase the possibilities of the site getting a high ranking in the top page of results within a search engine when a relevant search is entered. There are many important factors when it comes to optimising a website, these include but are not limited to the structure and content of the website text, the layout of the pages, HTML, Meta, ALT tags and H1, H2, H3 etc.

With good ethical SEO, when will my site get listed?

For a new website, we roughly estimate that it will take on average of at least one month for all its pages to be indexed and crawled by the major search engines, specifically Google, though do not be shocked if takes far longer. We appreciate that after investing considerably in your website design and development that this may seem a log time to wait, but with a well optimised website it should get on there sooner rather than later. We suggest that it would be wise to use this time to prepare more relevant text content for your site and also to exchange reciprocal links with other websites. Please click here to read more about the importance of link building.

For more information regarding our search engine optimisation services please contact our sales team.